Früher – als alles besser war – gab es keinen Mediaplan, der sich keine Gedanken über die regionale Verteilung der Werbebotschaft machte. Zwar leuchtet es jedermann ein, dass die regionale...

Götz Werner (Foto: manager-magazin) Vorzeigeunternehmer Götz Werner (DM) wird zitiert mit den nur oberflächlich klugen Worten: Die Aufgabe eines Managers ist es, die Dinge richtig zu machen, der...

Source: http://www.roumazeilles.net/ When Irwin Gotlieb took the helm at the newly founded Mindshare a little over 10 years ago, the  – somewhat unfortunate – motto of the enterprise became:...

There is one thing, that Jürgen Blomenkamp, the designated new head of Group M Trading, the 84 billion dollar media agency empire, does not like about his new job: it’s the word...

Long before most people announce their New Year’s resolution, Germanys iconic women’s magazine “Brigitte” has announced that as of 2010, they will ban all models from the...

If you have not been awed by the Internet today, here is something surprising: this digital consulting firm named to assume no lack in self esteem is consulting professional athletes on how to make the...

Entertain, people! Just be funny. How hard is that? Happy...